Jinjin Jia

Jia Jinjin is a senior cultural expert and interdisciplinary designer with 20 years of experience in driving the modern transformation of traditional Chinese culture. As co-founder of Beijing Oriental Souvenir Cultural Art Development Co., Ltd. and founder of Beijing Jiaguo Art Culture Development Co., Ltd., he leads integrated creative initiatives across cultural IP, diplomatic gifting, and museum-inspired products.

Jia has collaborated with leading institutions including the Ministry of Foreign Affairs, Palace Museum, National Museum of China, and Dunhuang Academy, designing state gifts and museum IP that enhance China’s global cultural presence. He also bridges commerce and culture, creating culturally resonant designs for Fortune Global 500 companies.

A thought leader in art and design innovation, Jia has produced over 40 influential publications, including The Grand Collection of Chinese Artifact Patterns, an authoritative reference in the design community. His work continues to blend deep cultural heritage with contemporary creative expression, inspiring audiences worldwide.