Junru (Jennie) Xu

Junru(Jennie) Xu is a UX design lead and holds a master's degree from Columbia University boasting eight years of experience in UX/UI design,

She currently serves as a Senior UX Designer at DirecTV, where she leads key design initiatives for the upper funnel, shaping intuitive, user-centered digital experiences that simplify engagement and elevate brand interaction. She drives measurable growth, enhances customer satisfaction, and strengthens long-term loyalty.

Beyond her professional endeavors, she is also an accomplished artist and entrepreneur, widely recognized as an expert in her field. She is dedicated to leveraging creativity for social good, championing design innovation that addresses contemporary societal challenges while envisioning a more sustainable and inclusive future.