Keryl Kell

Keryl Kell is a senior marketing, strategy, and creative leader with more than 25 years of experience across the financial services, consulting, and creative industries. Her career includes leadership roles at Mastercard, Macquarie Bank, and Citi, where she has driven growth, brand, marketing, and business transformation initiatives across local, regional, and global markets. As Principal and Head of Advisors Creative Desk (AP & India) at Mastercard, she leads a multidisciplinary team delivering brand, content, design, customer experience, and marketing solutions for clients across diverse industries.

Keryl's expertise lies at the intersection of creativity, business growth, and customer engagement. She holds an MBA, a Master of Marketing, a Bachelor of Laws (LLB), and a Bachelor of Business, bringing a distinctive combination of strategic, commercial, and analytical perspectives. Throughout her career, she has led award-winning campaigns, innovative creative solutions, and customer experience initiatives. She is passionate about recognising work that demonstrates creative excellence while delivering meaningful business, customer, and commercial impact.