Kevin Yu

Kevin Yu is the founder and chief executive officer of SideChef and a three-time TedX speaker on vision-driven design.

SideChef, a mobile-optimized community platform, transforms modern kitchens by blending interactive, guided cooking with an intelligent recipe system. Partnering with major brands like GE Appliances, LG, Electrolux, Amazon, Google, and Sharp, the platform earned accolades such as "Best Apps of 2017" by Google Play and "Favorite Cooking App" by the New York Times, achieving Top 10 rankings on iTunes Stores in over 100 countries. Before his startup, he spent 8+ years at Blizzard Entertainment, shaping the intersection of social engagement and gaming, amassing over 10 million followers with his strategic vision for the Blizzard community.

Yu’s dedication to the worldwide players at Blizzard significantly influenced the development of the Warcraft®, StarCraft®, and Diablo® series. He took charge of several BlizzCast episodes and led successful marketing initiatives that earned acclaim and awards.