Kurt Kupper

Kurt Kupper is an experienced C-level manager with a deep international background and extensive high-profile network mainly in the world of prestigious brands and a successful global brand creator.

After obtaining Swiss federal diplomas in advertising and sales management, Kurt Kupper followed MBA studies at New York University. He began his career with the shop-fitting group Umdasch, and then became CEO of the U.S. branch of a leading Swiss beverage company. After this, he moved into watchmaking, first working for Hublot as Chief Executive of the U.S. branch, and then for Binda, an Italian producer and distributor of Longines and Breil watches. Kupper returned to Hublot as Chief Executive, at its headquarters in Nyon, Switzerland where he led the company’s turnaround. He was appointed as CEO of Reuge SA in September 2006.

Kupper is also a Board Member of both the Testuz winery and the Swiss Export Association; gives lectures about Luxury Marketing at universities, and is a founding member of the China Luxury Industry Association.