Lauren Riley

Lauren Riley is a Senior Design Director at Procter & Gamble with more than 20 years of experience in brand strategy, innovation, and design. Throughout her career, she has led design transformation across iconic P&G brands including Old Spice, Secret, Olay, Ivory, Downy Unstopables, and Gillette, helping build scalable brand systems and innovation platforms that strengthen both consumer relevance and business growth.

Beyond brand leadership, Lauren has played an important role in developing P&G’s internal design capabilities and fostering cross-functional collaboration across design, marketing, R&D, consumer insights, product development, sales, and customer teams.

She believes great design is not only a form of creative expression, but a powerful business capability. As a juror, Lauren values work that combines strong strategic thinking, distinctive creativity, exceptional execution, and meaningful impact for both consumers and businesses.