Leandro Beraldo (Bolacha)

Leandro Beraldo, also known as Bolacha, is an Associate Creative Director at TBWA\Media Arts Lab, where he works on creative communications for Apple. With over 10 years of experience in advertising, he has built a career combining conceptual thinking with a longstanding passion for graphic design.

Originally from Ponta Grossa, Brazil, Leandro moved to São Paulo to pursue a career in creativity, drawing early inspiration from music, film, design, and humor. Throughout his career, he has contributed to work for leading global brands including Apple, Budweiser, Nike, Google, Michelob, Uber, Mercedes-Benz, and HBO Max.

As a NY Digital Awards juror, Leandro brings a strong appreciation for ideas that unite creativity, design, and digital craft to create distinctive and culturally relevant brand experiences.