Lei Zhang
Senior Creative, Nike
Social Media
Introduction
With over a decade of experience, Lei Zhang is a multidisciplinary creative and Senior Designer of Basketball Brand Creative at Nike, known for shaping powerful campaigns and brand narratives that merge strategy, culture, and design into impactful visual storytelling. She has brought design and storytelling to life for global brands such as Nike, adidas, and WeWork, blending cultural insight with bold visual expression. Her extensive background spans branding, advertising, and experiential design, encompassing everything from large-scale global campaigns to immersive spatial and identity projects that connect brands with audiences in meaningful ways. Known for blending precision with imagination, she creates work that resonates deeply with audiences while continually pushing creative boundaries.