Leticia Arreola
Regional Creative Director, VML
Social Media
Introduction
Leticia Arreola is a Creative Director and Copywriter at VMLY&R, with more than 15 years of experience across culture, social impact, and brand storytelling. She has partnered with global and regional brands including Colgate-Palmolive, The Coca-Cola Company, Amazon Prime Video, Nike, Warner Movies, Cruz Roja, and PETA Latino.
With a strong belief in ideas that move with culture, Leticia brings a creative approach that balances originality, relevance, and effectiveness. Her work focuses on making audiences care while helping brands create lasting impact and business value.