Ling Wei

Ling Wei is a pioneering leader in advertising marketing and commercial film production, with over 20 years of global industry experience. A graduate of the University of Bristol with a master’s degree in Film and TV Production, she began her career as a documentary director at China Central Television, directing several influential works.

In 2006, Ling founded THG Films and serves as its CEO, creative director, and executive producer. Under her leadership, THG Films has built an extensive international production network, collaborating with over 1,000 directors across Europe, the Americas, Japan, South Korea, and Southeast Asia. The company serves more than 100 leading brands—including Fortune 500 companies such as Lexus, P&G, Nestlé, Toyota, Tencent, Alibaba, and JD—and is recognized among China’s top commercial production agencies.

Ling is widely regarded for her expertise in video-centric integrated marketing and her ability to translate brand values into compelling visual narratives. She is known for pushing creative boundaries and embracing emerging technologies to drive engagement. Notable campaigns include The Omnipotent Da Lan for Ele.me and JD Really Has Magic! for JD and Harry Potter, both demonstrating her skill in blending storytelling with strategic brand communication.

With a forward-looking, globally minded approach, Ling continues to shape the future of commercial film and integrated marketing in China and beyond.