Markus Pargfrieder
Co-founder and Chief Executive Officer, Responsive Spaces
Social Media
Introduction
Markus Pargfrieder is the co-founder of and chief executive officer of Responsive Spaces. Pargfrieder has been a stalwart in the digital and creative sector for nearly two decades, spending the bulk of this time at Netural, a top-tier digital agency in Austria. Advancing from over five years as Head of Multimedia Lab at Netural, he co-founded Responsive Spaces, channeling his expertise to the frontier where physical spaces meet the digital realm. Specializing in exhibitions, tradeshows, and events, Responsive Spaces thrives in environments where a unique area is devoted to conveying a narrative or message, often amplifying these stories with the strategic use of interactive and immersive technology. He prioritizes the most crucial element in his work: the narrative. At Responsive Spaces, he upholds the principle that technology should always serve to elevate stories to new levels, rather than dictating the storytelling itself.