Meelad Al-Arashi

Meelad Al-Arashi is an award-winning Marketing & Brand Positioning Advisor at Kreative Partners and Company.

Al-Arashi excels in implementing brand governance frameworks within the organization, segmenting consumer markets, and mapping out consumer journeys. She adeptly translates brand strategy into tangible branding identity plans, positioning, and market entry strategies for various business lines. Additionally, she is skilled in crafting thorough brand guidelines, compliance documents, and brand asset databases as essential organizational references. She leads the development of strategic content and branded messaging, coordinating across multiple projects and teams. she also ensures the effective utilization of brand assets and principles, applying design and aesthetic theories to reinforce the customer experience and maintain brand consistency.

Al-Arashi possesses a discerning eye for high-quality design and the unique ability to perceive what others overlook. She excels in identifying and cultivating creative talent, fostering an environment that spurs transformative growth.