Michael Tiedemann

Michael Tiedemann is a senior level creative executive with a rich history serving brand name clients. Fluent in all media, Michael believes that only deep customer insights can spark great creative. Michael helps his clients win by leading teams in "big idea" generation, creative strategy, customer insights, brand positioning and social media activations. He understands how to judge not just the creative expression of the idea---but perhaps more importantly - the strategic value of the work in solving the business problem at hand. This involves looking at the work in question and backing out the customer insight and matching it to a relevant brand message. "If you can't do that then I think you're looking at art, not advertising."