Michelle Li

Michelle Li is an e-commerce and digital merchandising professional with extensive experience across site merchandising, paid search, SEO, email marketing, and cross-functional digital strategy. During her time at Bloomingdale’s, she worked closely with more than 170 beauty brands to optimize brand and product detail pages while helping shape the overall digital beauty shopping experience.

She also led several high-profile beauty launches and projects, including the introduction of Loewe Perfumes and Moroccanoil at Bloomingdale’s. Michelle has since transitioned to the brand DTC side of the industry at Shiseido Americas, bringing together her retail, e-commerce, and beauty expertise from both retailer and brand perspectives.