Michiel Pool

Michiel Pool is the Head of Global Events at Ericsson, bringing nearly 20 years of international experience across events, marketing, and global partnerships. He leads the planning and execution of high-profile international events, including MWC Barcelona, one of the world's largest and most complex technology events. His expertise spans large-scale physical, digital, and hybrid experiences across international markets.

With extensive experience managing substantial budgets, complex stakeholder environments, and international teams, Michiel combines strategic thinking with a strong understanding of event execution and measurable business outcomes. His approach emphasizes the connection between creativity, audience engagement, brand storytelling, and commercial objectives, balancing bold ideas with operational excellence.

As a jury member, Michiel brings a collaborative, commercially minded, and people-focused perspective to evaluating events and experiences. He values fresh thinking, innovation, and meaningful audience engagement, with a commitment to fair, constructive, and insightful assessments of the work submitted.