Mir Muhammad Farhad

Mir Muhammad Farhad is a design and visual communications leader with more than 17 years of experience in fast-paced agency environments, guiding creative teams from strategic ideation through final execution for major national and international brands.

As Head of Design at IAL Saatchi & Saatchi, Farhad leads the design department, oversees high-level creative development and client presentations, and mentors multidisciplinary teams. He ensures that every project responds effectively to its strategic objectives while maintaining the highest standards of creativity and craft.

His expertise spans brand identity, packaging design, integrated campaigns, visual storytelling, and creative direction across multiple platforms and markets. Throughout his career, he has developed a strong ability to translate complex strategic briefs into distinctive, relevant, and impactful visual experiences. Farhad evaluates creative work through four key principles: the strength of the idea, relevance to the intended audience, quality of execution, and measurable impact on the brand. He values work that challenges conventions with purpose, demonstrates original thinking, and transforms strategic insight into clear and memorable communication. His career includes leading award-winning campaigns and major brand and packaging redesign initiatives implemented across international markets. Beyond his professional practice, Farhad is deeply committed to mentoring emerging creative talent and contributing to the wider design community. As a jury member, he brings an experienced, balanced, and culturally informed perspective to the evaluation of outstanding creative work.