Mohamed DiaaEldin Osman

Mohamed DiaaEldin Osman is an Egyptian-Dutch Executive Creative Director at Joan Creative, whose career reflects a deep appreciation for how true creativity can transcend language and culture.

He leads the creative department at JOAN, overseeing work for WNBA, Grayscale, eBay, Brawny, and new business initiatives, with a strong focus on building and nurturing multidisciplinary talent. His journey began at JWT Cairo in 2006, continued through Wieden+Kennedy Amsterdam, and now brings him to Ogilvy New York. Among his proudest projects is Nike Women Middle East’s “What Will They Say About You?” not for the awards it received, but for the conversation it sparked. For a brief yet powerful moment, it ignited Arab Twitter and drew international attention from outlets such as CNN, Reuters, and NPR.

With years of experience shaping global brands and guiding diverse creative teams, he is widely regarded as a trusted voice in the industry.