Natxo Díaz

Natxo Díaz is a leading creative director and Global Head of Craft at VML Health, where he oversees creative execution and craft excellence across global territories. With a strong focus on creative technology, healthcare communication, and business transformation, he plays a key role in shaping impactful work across international markets.

He serves on several senior creative leadership boards within VML Health, VML, and WPP Spain, bringing strategic oversight and creative direction to regional and global initiatives. Under his leadership, VML Health has received significant industry recognition, including being named Health Agency of the Year in Spain for four consecutive years.

His career includes internationally recognized work across healthcare, FMCG, public service, and brand communication, with more than 525 professional distinctions across global and regional platforms. He has also served as a juror and jury president for numerous creative, healthcare, and communications programs, bringing strong creative judgment, healthcare expertise, and global industry perspective to the jury panel.