Nikolina Popovic

Nikolina Popovic is a lecturer at Istituto Europeo di Design (IED) in Milan.

Popovic was a seasoned creative director with over 15 years of experience, specializing in the development of comprehensive marketing campaigns, re-branding initiatives, and design strategies for corporate identities. She is also skilled in storytelling and effective team management. Her expertise is complemented by her exceptional ability to collaborate across cultures and deliver compelling presentations, honed through her academic teaching background. Throughout her career, she has cultivated her professional journey within renowned networks such as Ogilvy, Saatchi & Saatchi, Leo Burnett, Grey, and Havas, gaining exposure to diverse cultures and perspectives. She possesses expertise in various aspects of creative direction, encompassing concept creation, team leadership, art direction, brand development, identity design, creative problem-solving, digital media, and strategic creative planning.

Her unwavering commitment to her profession is evident in her continuous pursuit of excellence and dedication to delivering outstanding results.