Oscar Morales Lorenzo

Oscar Morales Lorenzo is a global visual merchandising and retail design leader at Crocs, based in Denver, where he helps shape the brand’s global visual merchandising strategy across the Americas, Europe, and Asia-Pacific. His work spans seasonal merchandising guidelines, store design standards, and retail rollouts, translating global creative direction into consistent and effective execution across diverse markets and retail environments.

With more than 14 years of experience in visual merchandising and retail design, Oscar previously held global VM leadership roles at Coach and Michael Kors across Europe and the United States. As a MUSE Design Awards juror, he brings a commercially grounded perspective to judging, considering how design performs at scale, strengthens brand identity across markets, and creates meaningful impact within real-world retail spaces.