Petter Westlund

Petter Westlund is the Co-Founder and Chief Creative Officer of B-Reel, with more than 20 years of experience building creative work at the intersection of storytelling, technology, brand innovation, and product design. He founded B-Reel as a digital production studio and has since helped guide its growth into a globally recognized creative company known for combining strategic thinking with forward-looking digital craft.

With a hands-on background spanning design, code, and film, Petter brings a strong understanding of both creative vision and production execution. As Chief Creative Officer, he mentors creative teams and plays a key role in shaping the studio’s product and service design offering.

Under his creative leadership, B-Reel has received recognition from leading business and creative publications for its influence in modern advertising and innovation. Petter has also led acclaimed work for global brands and cultural platforms, including digital experiences, interactive campaigns, branded applications, and technology-driven storytelling projects.

With experience across creative leadership, product innovation, digital experience, and brand transformation, Petter brings valuable strategic judgment and future-facing creative insight to the jury panel.