Poppy Shen

Poppy Shen is the Creative Strategist Lead & Host, The Winning Formula at Nasdaq.

As Creative Strategist Lead at Nasdaq, she leads the development of insight-driven content and campaign strategies that strengthen the brand’s global presence across digital, social, and experiential platforms, working closely with cross-functional teams to translate complex financial and technology narratives into clear, compelling storytelling that supports both business and marketing objectives. Her previous experience includes roles as Video Producer at Yahoo, Associate Video Producer and Editor, and Social Publishing Producer at CNN, where she built a strong foundation in multimedia production, editorial strategy, and real-time content distribution across major global media platforms.

She is recognized for transforming complex financial and technology narratives into clear, engaging stories that resonate across global audiences. With deep experience in digital, social, and experiential platforms, she brings a strong blend of editorial judgment, strategic insight, and creative leadership to every campaign she leads.