Rafael Campello
Group Creative Director, Wieden+Kennedy São Paulo & Mexico City
Social Media
Introduction
Rafael Campello is a Group Creative Director at Wieden+Kennedy São Paulo and Mexico City, leading creative work for Ford and Uber across the Latin American market. With extensive experience in storytelling, brand platforms, and culturally driven campaigns, he brings together global strategic thinking with strong local insight. His career includes work for major brands such as Nike, Mitsubishi, AB InBev, and Google.
His work has been recognized by international creative awards including Cannes Lions, D&AD, The One Show, Clio, and El Ojo de Iberoamérica. Beyond advertising, Rafael is also a published author and practicing artist, bringing a broader creative perspective shaped by storytelling, culture, and craft.