Raquel Bubar

Raquel Bubar leads T Brand Studio International, the global branded content team at The New York Times. Based across markets including London, Paris, and Hong Kong, T Brand Studio International represents The New York Times’ expansion into international creative services, building a reputation for high-quality, inventive branded content and audience experiences around the world.

As the leader of the international team, Raquel oversees a multidisciplinary group of editors, designers, producers, strategists, developers, and creative specialists who develop stories and experiences for global audiences. Her work spans branded storytelling, creative strategy, digital content, and international campaign development for partners including Philips, UBS, Rimowa, Pomellato, Unilever, and Cartier.

Raquel first joined The New York Times in New York before relocating to London to lead creative teams across Europe, the Middle East, and Asia. Prior to T Brand Studio, she worked at Edelman on digital public relations and social media campaigns in Washington, D.C. and New York. With a background in media, strategy, branded content, and global creative leadership, Raquel brings valuable editorial judgment, international perspective, and storytelling expertise to the jury panel.