In 2016, Robert Mitchell launched Driving Growth, his own agency based in Dubai, emphasizing integrated digital services, live events, and public relations. Before establishing his agency, Mitchell honed his skills as a photographer and then transitioned into creative management roles at international agencies such as Saatchi & Saatchi, JWT, Springer & Jacoby, and Scholz & Friends. During this period, he contributed to the development and management of worldwide brands like BMW, Jeep, Volkswagen, and Samsung. In 1999, he became part of Foote Cone Belding, focusing on the Asian market. He departed the network after an eight-year tenure, last serving as the Worldwide Creative Director. In 2007, he took on the challenge of establishing and leading a boutique agency owned by Dubai, which operated across the Middle East. His passion for blending artistic vision with marketing savvy has propelled him throughout his career, driving him to innovate in the digital and creative space.