With over 20 years of experience in the advertising and media industry, Roberto is a creative leader who drives impact and innovation for global brands across markets and cultures. He is the EVP and Executive Creative Director at 305 Worldwide, the full service advertising agency of Horizon Media, the largest independent media agency in the world. Roberto has directed award-winning campaigns for clients such as P&G, DIAGEO, General Motors, The Home Depot, HBO, Verizon, and The Ad Council, among others. He is also a film producer and the co-founder of Contexto Group, an IP acquisition agency that develops literary content and scripts into films and series. Roberto is passionate about storytelling, diversity, and social responsibility, and uses his creative vision and expertise to inspire and empower his team and his clients.