Rodrigo Iadocico Sobreiro is a Business Development Manager at Roku with more than 15 years of experience driving growth across the digital media industry, including Search, Display, Video, Connected TV and Retail Media. His expertise spans media and advertising sales, programmatic media, strategic partnerships and digital market development. Throughout his career, he has held key roles at leading technology and advertising companies, including Roku, Amazon Ads, Criteo and Google. A Brazilian professional currently based in Miami, Florida, Rodrigo is fluent in Portuguese, English and Spanish.