Roland Bägén, serving as the head of marketing and communications at TCS (Tata Consultancy Services), brings a stellar track record garnered from numerous renowned global B2C and B2B brands. In his current role as the head of marketing and communications, Bägén has harnessed his extensive experience from past positions, including serving as the CMO at Hyundai and a Marketing and Communications Manager at ABB. Through these roles, he has consistently showcased his knack for elevating brand presence and perception by deploying a thoughtful combination of innovative marketing campaigns and well-planned communication strategies. His achievements have not only reinforced his reputation as a seasoned marketing and communications professional but have also significantly contributed to the success and visibility of the organizations he has been a part of. He skilfully adapts to the unique needs of each organization he serves, underscores his deep commitment to achieving success in every endeavor.