Sam De Win
Executive Creative Director, iO Belgium
Social Media
Introduction
Sam De Win, the Executive Creative Director of iO Belgium, began his professional journey nearly two decades ago as a copywriter. Over the years, he honed his craft at leading agencies including Euro RSCG United, Y&R, and BBDO, where his creative contributions left a lasting impact.
At Y&R, he co-created the iconic Devos & Lemmens campaign, a comedic radio series that’s remained popular for over 15 years. At BBDO, he wrote the script for Belgacom's TV spot 'Who took my badges,' blending English and Flemish into the catchy 'Flenglish,' leaving a lasting impact.
Rising to Executive Creative Director at Ogilvy Brussels, he led the agency to its first Cannes Lion. He later held the role at Serviceplan Benelux, earning multiple awards, before becoming Creative Director at Make Lemonade. His portfolio spans TV, print, radio, and digital, creating impactful work for Volvo, Mercedes, and Pepsi.