Sofia Tavares

Sofia Tavares is the Chief Brand Officer at Preply, leading the company's transformation into a global iconic brand. Sofia has over two decades experience running global strategies in FMCG organizations worldwide. This includes serving as Senior Vice President of Brand at Delivery Hero, where she led all global brands including Talabat in the MENA region, PedidosYa in Latin America, Foodora in Europe, and Foodpanda in the Asia-Pacific region. Her work in the field earned her the Drum Awards for Best Design in 2021. Sofia has also worked as SVP of Brand, Head of Brand, and Brand Manager, at companies such as PepsiCo, Bacardi, Cadbury plc, Black & Decker, PetroChina and Maison Camus. Fluent in eight languages, including Spanish, German and Chinese, Sofia is originally from Portugal and holds a Master's degree in Marketing and Commercial Management from Fundació Politècnica de Catalunya and a Bachelor's degree in Marketing from IADE.