Sophie Howarth
Retail Design and Experience Director, Coty Inc.
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Introduction
Sophie Howarth is Director of Visual Merchandising and Store Design at Coty UK & Ireland, where she leads the creative and strategic development of retail experiences across a portfolio of luxury beauty brands. With more than 17 years of experience in luxury beauty and retail, she has worked with globally recognised names including Estée Lauder Companies, L’Oréal, LVMH, Giorgio Armani, Bulgari, and Boucheron.
Her work combines creativity, brand storytelling, and commercial strategy to translate brand vision into compelling physical retail experiences. Sophie is passionate about creating distinctive, relevant spaces that strengthen consumer connection and bring brands to life. Alongside her leadership role, she is also a mentor, speaker, and advocate for developing creative talent, with a strong interest in craftsmanship, innovation, and the impact of design in real-world retail environments.