Soyeon Park

Soyeon Park is a Creative Director specializing in fashion retail strategy, brand development, and integrated creative direction. She currently leads creative strategy at Blancsom, a U.S.-based premium boutique platform, where she oversees brand positioning, editorial direction, visual merchandising, and content development across a curated portfolio of global designer brands.

Prior to this role, she served as Creative Director of Greenest, a Seoul-based fashion brand recognized for its modular and sustainable design approach. She played a central role in establishing the brand’s identity from inception, leading product development, collection architecture, and overall creative direction, contributing to its early-stage growth and international expansion.

Her work is defined by the integration of creative direction with strategic brand development, bridging design execution with commercial performance. Through her leadership, she has developed structured creative systems that align product, visual identity, and retail positioning, establishing scalable frameworks for contemporary fashion brands.