Sumaira Mirza

Sumaira Mirza is a seasoned creative leader with 17 years of experience across media planning, brand communication, creative strategy, and campaign development. Beginning her career as a media planner, she built her path through strong creative thinking, disciplined execution, and a deep understanding of how brands connect with people.

Currently serving as Creative Cluster Lead for WPP Studio X and The Coca-Cola Company, EME OU, Sumaira also brings experience as Executive Creative Director at SOHO Square. Her creative approach is rooted in building distinctive brand identities, shaping memorable narratives, and developing work that creates lasting relevance for audiences.

Throughout her career, Sumaira has worked with major regional and global brands including McDonald’s, Unilever, Rafhan Bestfoods, Pizza Hut, Pepsi, Heinz, Emirates, P&G, Yamaha, Mondelēz, Cadbury, Tang, and EBM. With broad experience across FMCG, food and beverage, consumer goods, and lifestyle brands, she brings strong creative judgment, strategic perspective, and brand-building expertise to the jury panel.