Sun Wang

Sun Wang is the Co-founder and Design Director of WooSmell, a fragrance lifestyle brand. With an interdisciplinary design background and deep industry expertise, he explores the intersection of scent and space through a sustainable and innovative design language that evokes emotion. His mission is to drive the internationalization of Chinese fragrance brands by elevating their design power and aesthetic value.

With a global perspective and professional authority, Sun Wang holds certifications as a “Green Design Engineer” from the World Green Design Organization and as a “Design Expert” from the China Industrial Design Association. He is an active member of several leading industry bodies, including the China Fashion Design Association, the China Industrial Design Association, the Accessories Art Committee of the China Fashion Design Association, and the Guangdong Industrial Design Association. He also serves on the Shenzhen Longhua District Artists Association and is an invited guest of the Red Dot Design Center Xiamen. In addition, he serves as a jury member for dozens of prestigious international and domestic creative design competitions, including the MUSE Creative Design Awards, IAI Global Design Award, NYX Design Awards, Goldreed Industrial Design Award, and Golden Osmanthus Industrial Design Award.

His outstanding design capabilities and unique artistic expression have earned him dozens of prestigious international awards, including the Red Dot Design Award, International Design Excellence Awards (IDEA), K-Design Award, Singapore Good Design Award, A' Design Award, MUSE Design Awards, French Design Award, Golden Pin Design Award, Pentawards, London Design Awards, and New York Product Design Awards. His work and design philosophy have been widely featured in numerous domestic and international media outlets. Through a design language that blends sustainability, emotional resonance, and narrative depth, Sun Wang continues to lead industry practice and aesthetic innovation.