Susan Lietz

Susan Lietz serves as the Senior Vice President of Marketing Communications at Aloe Care Health, a company at the forefront of using cutting-edge technology to transform eldercare. Joining Aloe Care in 2019, she leads the company's marketing and communications, drawing on her extensive industry experience to promote innovative services in the eldercare and caregiving sectors.

Aloe Care is renowned for its advanced medical alert and communication system, fostering better independence for caregivers and the elderly—a segment that includes over 46 million Americans aged 65+. Before Aloe Care, Lietz was pivotal in Tapad's $360 million sale to Telenor and Thumbplay's sale to what's now iHeartRadio.

Previously, she held leadership roles at Rodale Publishing, managing several health and lifestyle titles and advancing the "health is the new wealth" ideology. She also has a solid track record in introducing major brands and products to the mainstream media with BMG Entertainment and EMI Records.