Taejay Lee
Managing Director, Peculiar Frame
Social Media
Introduction
Taejay Lee, who is from Korea, entered the professional world through the gaming sector. While working at Min Communications, he played a pivotal role in the global commercialization of a 3D MMORPG and the establishment of an international game tournament spanning eight countries. His quest for creative experiences led him to various cities including Bangkok, London, and Amsterdam, working at agencies like FCB, Saatchi & Saatchi, Nomads, and THEY. There, he refined his advertising expertise, creating campaigns that captured both clients’ affection and industry accolades. In his eclectic career, Lee has directed an animal orchestra, enabled people to experience the taste of a cracker through sound, transformed every gamer into Leo Messi, created artwork using a vacuum cleaner, and designed a hoverboard race track for the F1 Monaco Grand Prix. His relentless innovation and dedication leaves a trail of groundbreaking and award-winning work in his wake.