Tiago Russo

A multidisciplinary designer and creative director, Tiago Russo is recognised internationally as one of the leading voices in luxury product and experience design. With a background in industrial design and sensorial storytelling, his work bridges precision, craft, and emotion - transforming design into a language that connects people to meaning and memory.

As Founder and Creative Director of Craft Design, Tiago leads a studio dedicated to shaping products and experiences that redefine modern luxury. His career includes work for The Macallan, Coty, and other global icons, alongside more than 130 international design awards, including recognition from iF, Red Dot, A’ Design, Pentawards, MUSE, and EPDA.

Tiago’s philosophy is rooted in the belief that design should elevate brands through innovation and value products through thoughtful development and storytelling. At Craft Design, he continues to create work where design, science, and human emotion converge into timeless, immersive experiences.