Tim McEntaggart

Tim McEntaggart is Global Senior Director of Marketing Science & Insights at PepsiCo, supporting an organisation with approximately US$94 billion in net revenue and US$6 billion in advertising and media investment. A commercially focused marketing and insights leader, he has a strong track record of driving business impact, shaping growth strategies, and developing high-performing teams.

Tim brings global, regional, and UK board-level experience across a broad range of categories, with deep expertise in brand and creative effectiveness, consumer and customer centricity, marketing science, campaign lift, and capability building. Within PepsiCo’s One Pep Media organisation, he and his team help maximise the growth impact of global advertising and marketing investments by providing integrated intelligence across brand equity, creative and content effectiveness, and marketing lift. He is also passionate about developing talent and enabling teams to make stronger, insight-led business decisions.