Tim Shelley brings over 11 years of experience at the convergence of creativity, design, and technology to craft impactful brand experiences. As a key member of the creative leadership at AKQA San Francisco, he is known for producing industry-leading and trendsetting work. Before joining AKQA, Shelley held the position of Digital Creative Director at Leo Burnett in Melbourne. In his four-year tenure, he helped propel the agency into the top 10 globally. His notable projects include Reword, an innovative anti-bullying and educational online tool for teens, which was installed on over 1 million computers within a year and led to a significant 67% reduction in bullying behavior among users. His work has garnered consistent international recognition. He has previously contributed his expertise to brand consultancies such as SouthSouthWest and Hub Group, and the global digital agency, Isobar. His projects continue to earn acclaim in the industry.