Tony Chen

Area Digital Marketing Manager - Hong Kong, Macau, Taiwan, InterContinental Kaohsiung

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Introduction


Tony Chen, serving as the Area Digital Marketing Manager for InterContinental Kaohsiung, brings over 8 years of experience in digital marketing, SEO, and SEO copywriting.

In his role, Chen oversees the hotel's digital marketing strategies across various platforms, both globally recognized and specific to his home country. He skillfully utilizes tools like Facebook Ads, Google Ads, YAHOO Native, GSC, GMB, My SQL, LINE Ads Platform, Google Big Query, and email marketing. His transition from previous digital marketing roles to the hospitality and tourism industry has enabled him to apply a broad spectrum of digital marketing techniques to enhance the hotel's online presence and customer engagement.

His expertise significantly contributes to maintaining the hotel's exceptional standards in customer service and revenue management, characterized by professional precision, adaptability, multilingual capabilities, and steadfast patience. His dedication is reflected in his seamless integration of vast digital marketing expertise with the unique demands of the hospitality industry.