Tori Hsiao-Pei Wu

Tori Wu is Managing Director and Creative Director of taasdesign (策意象永续品牌咨询（上海）有限公司), a Shanghai-based brand strategy and sustainable design consultancy. Her career has been shaped by a genuinely international path, and she brings more then 10 years of design and strategic consulting experience across brand strategy, design thinking, corporate identity, and ESG-driven brand transformation.

For Tori, design and business are inseparable: she connects brand strategy, design thinking, and sustainability into cohesive systems that deliver measurable commercial value for her clients. She is a longstanding advocate for design thinking, regularly teaching its tools and methods at universities, NGOs, and industry associations.

Tori's work has earned 30+ prestigious international design awards, and taasdesign became a Certified B Corporation in 2025.