Tosin Balogun

Tosin Balogun is a strategy and innovation leader and Head of Strategy, Data, and Insights at WPP Media for Sub-Saharan Africa. With over a decade of experience leading strategic transformation at 4 of the top global agency networks (Dentsu, Leo Burnett, Publicis, and WPP Media), he specialises in driving growth for brands through the intersection of culture, creativity, and innovation.

Currently based in Nairobi, Tosin's portfolio includes category-defining work for Heineken, Uber, Netflix, Coca-Cola, Unilever, Safaricom, PepsiCo, and Standard Bank Group. Beyond his agency role, Tosin is an active thought leader and educator who facilitates workshops on brand discovery and marketing strategy. He is also the co-founder of Brandversations Africa, a community advancing conversations around marketing and brand building across the continent and the Convener of The New Pour Summit, Africa's premier beverage intelligence event.