Ulf Westmark-Højelsen

Ulf Westmark-Højelsen brings two decades of expertise from prominent network agencies like Saatchi, BBDO, and Leo Burnett. He currently holds the position of partner and creative director at Connected, a local, independent agency.

His ambition is to produce outstanding creative work, be it digital, analog, or a combination of both, that captures attention, fosters brand preference, and shifts market shares. He is a proponent of the idea that exceptional work originates from a solid, insight-based strategy, coupled with the creative capacity to highlight the technical or emotional advantages of a brand or product. This involves crafting messages in a smart, captivating, disruptive, and pertinent manner across any media platform.

Westmark-Højelsen is dedicated to creating advertising that not only stands out creatively but also strategically drives brand growth and market share movement. His commitment to merging deep market insights with innovative, media-spanning execution reflects his dedication to marketing excellence.