Victor Gutierrez de Tena

Victor Gutierrez de Tena holds a prominent position within Havas Media Barcelona as a member of the Executive Committee and serves as the agency's Strategic Leader. His overarching vision is to transform the realms of communication and business by constructing solutions grounded in four fundamental pillars: contextual relevance, alignment with business objectives and brand identity, addressing consumer needs, and crafting a media mix that seamlessly integrates both new and traditional media based on factors like affinity, reach, and influence.

His department's primary mission is to collaborate closely with various departments, including Creativity, Research, Data & Analytics, and Media, to enrich the overall strategic outlook. His objective is to guide brands in adapting to the evolving economic landscape.

de Tena extensive experience in both media and creative agencies equips him with a comprehensive skill set that encompasses various facets such as metrics, KPIs, research methodologies, targeted approaches, digital communication, media planning, branding, strategy development, innovation, business acumen, marketing planning, new media, and leadership.