Victoria Fedele
Associate Creative Director, Mastercard
Social Media
Introduction
Victoria Fedele is an art director, designer, and creative leader with more than 15 years of experience across advertising, branding, design, and digital experiences. Throughout her career, she has developed work for Latin America and the United States, collaborating with brands such as Budweiser, McDonald’s, Samsung, Fiat, and Arcor, as well as on campaigns and experiences connected to Lollapalooza.
Her background combines art direction, design, visual storytelling, UX/UI, photography, digital communication, and emerging technologies, bringing together craft, concept, and strategy.
She is currently an Associate Managing Consultant at Mastercard, where she leads a creative team and develops initiatives across Latin American markets. Her multidisciplinary experience allows her to approach and evaluate ideas through their conceptual strength, execution, innovation, cultural relevance, and impact.