Vida M Cornelious

Vida is a passionate creative storyteller and Senior Vice President of Creative and Strategy at The New York Times. With a strong ability to read culture and identify meaningful ways for brands to connect with audiences, she develops creative strategies that respond to an ever-changing, technology-driven world.

Her work is driven by a belief in creating “creative that moves” — ideas that spark consumer engagement, shift perspectives, and humanize brands in ways that people willingly choose to love. As a culturally fluent creative leader, Vida is dedicated to elevating a brand’s intelligence and guiding work that shapes consumer conversations while supporting meaningful business objectives.