Warunyoo Sorasetsakoon

Warunyoo “Big” Sorasetsakoon is Executive Creative Director at BBDO Bangkok, with over 17 years of experience spanning advertising, brand experiences, and emerging forms of engagement. His work is driven by a fascination with local insights and their ability to unlock ideas with global relevance and real-world impact.

Having participated in international creative recognition programmes as both a creative professional and jury member, he brings a fair, open-minded approach to judging. He looks beyond execution to consider each idea’s originality, relevance, craft, and ability to connect meaningfully with people. In 2026, he was selected to serve on an international shortlisting jury for Brand Experience & Activation.