Weijie Gu

Weijie Gu is an accomplished business leader and product innovator with 12 years of experience driving growth and innovation in the global home furnishings industry.

Since 2013, he has served as General Manager of Zhejiang Feili Technology Co., Ltd., leading the company’s expansion in the spring and home accessories markets across the Americas, Europe, Oceania, and Southeast Asia. In 2014, he founded Zhejiang Seemorething Home Co., Ltd., a global producer of mattresses and inner springs. Under his leadership, the company has built long-term partnerships with internationally renowned brands such as IKEA, Ashley, Walmart, Xiaomi 8H, and SLEEMON.

Weijie is recognized for his strategic vision, expertise in supply chain optimization, and ability to create consumer-driven product innovations that elevate brand value. He has led the development of multiple market-winning products, combining ergonomic design with high-quality materials to deliver superior user experiences.