Will Focus

Will is a visual brand specialist with a strong focus on both the message an image communicates and the quality of its execution. His work combines strategic thinking, visual storytelling, and technical precision to help brands build clear, cohesive, and marketable identities.

He is also the founder of The Photo Takeover, a boutique editorial production house that produces curated, photography-led experiences, themed events, and creative challenges. The platform brings photographers and creative talent together to produce compelling visual content while supporting collaboration within the photography community.

Will holds a BSc in Graphic Design and is a Certified Professional Photographer through the Professional Photographers of America. With additional experience in mechanical engineering, computer science, illustration, and design, he brings both artistic and technical expertise to his work across photography and brand development.