Xiaobi Pan

Xiaobi (Iris) Pan is a Lead Designer at Amazon and a globally recognized pioneer in Emerging Technology Design, known for shaping innovative, user-centered experiences at the forefront of digital innovation.

Currently a Lead Designer at Amazon, she leverages technologies such as Augmented Reality and Artificial Intelligence to reimagine the consumer experience with a focus on both business impact and social good. She is the creator of a sound-interactive installation experienced by over one million participants, an app dedicated to planting 100 million trees by 2025, and a portfolio of industry-leading, next-generation products and immersive experiences.

She is widely regarded as an expert in emerging technology design, bringing a rare blend of strategic vision, technical fluency, and creative leadership to her work. With a strong track record of translating complex innovations into intuitive, human-centered experiences, she continues to influence industry standards and inspire best practices across the global design and technology community.